I am going to Six Flags, followed by a cocktail party this Saturday with my friends. I deserve to have fun after an awfully exhausting and irritating week at work. And I am going to get me a latest trendy gadget, an expensive new shoe and an attractive profile picture in Facebook. This will make me feel worthy again. And I really want to be ready for Monday.
In other words, I constantly need to compensate myself for the amount of pain that I chose to go through every day in my life.
But things doesn't have to be this way. We all exist to serve our own purpose. And we all know that. It's just that we are too busy to explore what our purpose is.
We are too busy to realize one simple thing. Inspiration is the opposite of compensation.
I accepted a job assignment that demands an eighty-hour work week.
This will make my boss happy.
This will make his boss happy.
This will help me getting my next promotion.
This will increase my salary significantly.
This will help me buying that expensive thing I had been dreaming for.
This will increase my standard of life.
This will make me very happy.
I had been living in this illusion for a very long time.
But then I learned that happiness is nothing but a state of mind.
Now I know I am happy whenever I think I am happy.
I heard this story this morning when I was listening to a speech by Joel Osteen.
Two lumberjacks received a large order with a tight deadline. They decided to wake up early in the morning and went in the middle of a forest. After working for several hours, the first guy decided to take a break to sharpen his axe. But the second guy said, I am too busy to sharpen my axe now, and continued working. At the end of the day, the first guy went home with twice the amount of wood.
We all know the moral of the story. But what we don't realize is, sometimes we behave like the second guy.
Study says, more than half of us don't read even a single book, from start to end, for the rest of our lives, after we graduate from high school.
Isn't that sad?
This morning I received an email from a software testing service provider. Here is how it looks like:
We work, when you work, and how you work!
We are committed to delivering the best Software QA Testing service!
At <beep> we are committed to meeting our client’s needs and thereby establishing long-term relationships with them.
We offer to remove obstacles faced by offshore outsourcing and thus allow our clients to benefit from top notch services without the hidden costs.
Here at <beep>, we have set out several objectives so we can provide a tailored service to fit our client’s needs and requirements.
Testing is what we love to do and we are great doing it!
What did I learn about marketing from this email? (not in any specific order):
"How can I help you?" is a much better option!
Abhimanyu Gupta lives in Chesterfield, Missouri with his wife Nilanjana & son Anusurya. His profession is software testing and his passion are music and books. He can be reached via Email, LinkedIn or Facebook.