I recently started a small company with a friend. For the last few months, I was trying really hard to educate myself on how to run a business. I was reading a lot of books to learn how to market our products and services, watching a lot of videos to figure out how to create a better website, listening to podcasts and audio books to understand how to convert leads to customers and so on.
Yesterday, when I was browsing YouTube, a particular video caught my attention that has a title “3 Keys To Building Trust In Business Relationships”.
It is a short speech by Mitch Meyerson, so I quickly watched it. I learned the following points about how to build trust in business:
1. Listen and communicate with empathy
2. Remember and acknowledge personal details
3. Share helpful resources
The information was very useful for marketing for our company.
But then another thought hit me!
Isn’t this the exact same prescription for building trust in any human relationship? If so, why the phrase "business relationship" was being emphasized so many times in the title and in the speech?
I figured out that this is because we all are very selfish people by default. We take the assumption for granted that none of the points mentioned above are applicable to us if we are not running a business. We prefer to look nice whenever required, instead of being nice unconditionally.
Sometimes we forget that we all sell our reputations to our employers, friends, relatives, co-workers, neighbors or even strangers. All the time.
And lack of trust is a real deal-breaker in that selling process.
Abhimanyu Gupta lives in Chesterfield, Missouri with his wife Nilanjana & son Anusurya. His profession is software testing and his passion are music and books. He can be reached via Email, LinkedIn or Facebook.