Got introduced to this concept recently by a book written by Daniel Pink.
Currently the self-storage industry is a multi-billion dollar industry in United States. Some people argue that its even bigger than Hollywood!
And you know what this industry is based on?
It is based on our inability to understand the difference between "what I need" and "what I want".
Abhimanyu Gupta lives in Chesterfield, Missouri with his wife Nilanjana & son Anusurya. His profession is software testing and his passion are music and books. He can be reached via Email, LinkedIn or Facebook.